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Why do Visitors leave your site?

Visitor traffic is one of the most important factors that determine the success of a website on the Internet. However, something more important than attracting visitors is to retain them on the website. By keeping your visitors on the site for longer times, you can increase the number of page views as well your chances of them performing a desired action.

So How do we get traffic to stay at our site? There are a couple different things that will keep a searcher hooked to your site. Product, Price, Information.

Product - A searcher is looking for a good product that fits their needs. Today users surf the web looking for things that interest them. Companies that are throwing up sites overnight we just a few products or a wide variety of products does not help keep people on the site. A searcher is looking for a company that can fit all their needs. If someone is looking for camping gear, then they want to buy from a place that will provide them with all the product with one simple check out. If a company and have a site that is targeted for a specific product, this will help keep customers on your site.

Price - Many searchers are using the Internet today to compete for the lowest price. Usually the internet shopper is buying from ecommerce sites because they want to get the best price. If your site has a good product but is known for being the lowest prices in your industry it can drive traffic back each time. Although you got to have a decent selection of product that is always at the lowest prices.

Information - The majority of websites out there today are information sites. Sites that inform a consumer in what is the best, what is new, what is popular, and even what is the cheapest. kelly blue book helps keep users by providing the best source for the cheapest prices on trade in values and buying a new car. Other sites provide information for which new things are taking the market by storm or which new things you should learn about. Information can be tied with product and price. If you have all three you are golden!

To keep Users on your site there has to be new content each time they visit. There is nothing worse than a website that has not been updated. A stale website shows a stale business. If your website is thriving, growing and always changing then that shows that the company is alive, active and growing.

Our goals in trafficing should be to find a niche. Is your site a Product, Price, or Information site? How can you keep your site upto date and continue to change it? What is going to show your customers that your business and site is the place to stay?